I’ve been thinking a lot lately about this blog and expanding my author platform, and I’ve come to the conclusion that one of two things must happen.
Either I discard it altogether, or I change it up.
Here’s the thing. Blogs are a metric ton of effort if you want them to work properly. I’ve not been dedicating the time required to put out consistent, quality content, so I’ve gained all of zero followers. (Okay, that’s not true, but it certainly feels like that sometimes.) Should I forget about the site and focus on my books? Or put more effort into the blog, potentially drawing away attention that my novels deserve? I’d like to say the former was the answer, but that’s not the world in which we live. According to the great, collective everyone, building an author brand – through social media, blogging, etc. – is much more important. This strikes me as odd, seeing as I want book readers for my books, not internet surfers for my books. Geez, I don’t know. Perhaps they’re one and the same now? I’m not a marketing guru, and I don’t make the rules.
So this is what I’m saying: I’m rebranding this blog. It’s time to start putting more effort into my public image of being a science fiction and fantasy writer, and less time into actually…writing science fiction and fantasy.
Am I the only one who thinks that sounds backwards?
Whether it is or not, according to the experts it’s the way to go, and I’m going to give it a shot. I’ve realized in my analysis that not only have I not created enough content (which is the main problem), but the content I do create is wildly unrelated. I just talk about random stuff that interests me, while throwing in updates on my novels. That won’t cut it. I need a focus, a distinct topic.
The Power of Stories
From now on, this blog is going to focus on the influence stories have in our lives. It will have a fantasy/science fiction bent, of course, since that’s what I write, but that will just be the flavor of the icing, not the cake itself. Stories – in any medium, in any genre– are going to be the topic, and we’re going to discuss the heck out of ‘em. If that sounds like your idea of a good time, then come join me. If not, well, sorry to disappoint, but here’s your exit ramp. It’s only fair to give you warning. I know I hate having content show up on my feeds that I couldn’t care less about. And for reals, especially if this is your stop, thanks for sticking with me to this point. I’m going to miss the 50% of my followers who are leaving. Hope you three have a great life.
Anyway, there’s the big announcement. Expect a bit more content on a regular basis. (I’m going to shoot for one good blog post a week. That should add constancy to the site without taking undue time from my books.) Hopefully I can turn this site (and my author platform) into a place people come to get their fix for all things story. Feel free to come along for the ride. Your thoughts, opinions, and discussion are always welcome.